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How to get started with DAM

Five tips on how to get started with Digital Asset Management

It’s becoming increasingly important to use images and video in today's marketing communication. Anticipation of speed and accessibility imposes new demands on the organization to respond to these demands in an efficient manner.

By working actively with your digital assets the business can both increase its revenues and lower its costs. Multiple channel communication can also increase the user experience and result in an increased value for the clients, as well as the organisation. The foundation of this is Digital Asset Management (DAM) and those who are not working with DAM will miss out on revenues and probably spend significant resources on inefficient work that is not adopted for present and future needs of communication. We say that a proper DAM is a centralized place for all of the organisations digital assets, however it can feel overwhelming and hard to get going in a good way. That’s why we are happy to share some of our experiences and guide you into the right direction.

1. Start small but have your vision ready

Start with one specific need first and then grow with the implementation. Rome wasn’t built in one day.

2. Get control of your existing assets

Where are they stored? Who’s managing them today? Are there any physical assets that should be handled?

3. Define the workflow

Who should be doing what and how can we automate the process? Which channels do we work in? Which channels need support of DAM? Where does the metadata come from? Are all the channels aligned with the user experience?

4. Metadata

The foundation of DAM is metadata. Make sure it’s defined well.

5. Define goals and test

Put the vision and goals in place and be ready for testing and collect feedback from the users.

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