Pressroom case - Absolut Media Room
The Absolut Company previously let an external party manage their media room. This proved a complicated process, as they were forced contact them at every upload, alteration or publication of material. This tedious process cost the Absolut Company both time and money, and as a result they only had a few press releases and images published in their media room. The lack of a functional media room reduced Absolut’s presence in the press and ultimately weakened their brand.
With QBank, the Absolut Company now have a media room they can administer themselves. Material is uploaded, categorized and then published to a frontend that follows Absolut’s own design. Their digital assets are sorted after file type, such as image or press releases, and can be tagged with keywords and information.
By administering the media room themselves, Absolut reduced the time it takes for their material to reach the market and thereby increased their presence in the press. Now, press always have possession the right format and version of Absolut’s images, thereby ensuring brand consistency. By having their employees manage their digital assets, Absolut is also saving money that otherwise would flow to an external party. Furthermore, the function to receive statistics enables Absolut to measure how their campaigns are received by the market.
The Absolut Company is part of the Pernod Ricard Group. The Absolut Company is responsible for the global production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa, Luksusowa and Frïs. They have roots in the Swedish cultural heritage and now have new family members, each one with its own unique character.
Their tradition, heritage and craftsmanship are nurtured and passed on today from their head office in Stockholm, 560 kilometres north of Åhus, where ABSOLUT VODKA is still produced.